Popular Chatbot Platform ManyChat Review 2023: Pros and Cons
ManyChat is a popular chatbot platform that enables businesses to create and manage chatbots for various messaging platforms, including Facebook Messenger and SMS. Here’s a review of ManyChat, including its pros and cons:
Pros:
- User-Friendly Interface: ManyChat offers an intuitive and user-friendly interface, making it accessible to users with varying levels of technical expertise. You can build chatbots using a visual drag-and-drop builder, reducing the need for coding skills.
- Multi-Platform Support: ManyChat supports integration with multiple messaging platforms, including Facebook Messenger, WhatsApp, SMS, and even your website. This versatility allows you to reach customers on their preferred channels.
- Rich Media and Content: ManyChat allows you to incorporate various rich media elements into your chatbots, such as images, videos, carousels, and buttons. This makes your bots more engaging and capable of delivering diverse content.
- Automation and Sequences: You can create complex automated workflows and sequences using ManyChat. This feature enables you to send personalized messages at specific times and trigger actions based on user interactions.
- Integration Capabilities: ManyChat offers numerous integrations with third-party tools and services, including CRM systems, email marketing platforms, and e-commerce platforms. This helps streamline your marketing and sales processes.
- Analytics and Reporting: The platform provides detailed analytics and reporting tools to track the performance of your chatbots. You can monitor metrics like open rates, click-through rates, and conversion rates to optimize your campaigns.
- Audience Segmentation: ManyChat allows you to segment your audience based on various criteria, such as user behavior and demographics. This enables you to send highly targeted messages to specific groups of users.
Cons:
- Pricing: ManyChat offers a free plan, but for advanced features and larger audiences, you’ll need to subscribe to a paid plan. Pricing can become expensive for businesses with substantial messaging needs.
- Learning Curve: While ManyChat’s interface is user-friendly, creating complex chatbots and sequences can still require a learning curve, especially for those new to chatbot development and automation.
- Limited Natural Language Processing (NLP): ManyChat’s NLP capabilities are limited compared to some other chatbot platforms. It may struggle with understanding and responding to more complex user queries.
- Platform Dependency: Relying heavily on platforms like Facebook Messenger can be risky if those platforms change their policies or APIs. You might need to adapt your chatbots accordingly.
- Customer Support: Some users have reported issues with customer support, citing slow response times or difficulty getting assistance with technical problems.
- Competition: ManyChat faces stiff competition in the chatbot and automation space, with several other platforms offering similar features. Businesses should compare it with alternatives to find the best fit for their needs.
Pricing:
Get started with access to Manychat basic features to engage up to 1,000 contacts FREE OF CHARGE:
$0 / mo , No credit card, or charge card, required!
Questions or Manychat plan information and pricing info
How do I upgrade to the next tier of Pro?
Manychat automatically selects a tier based on a number of your contacts. We calculate how long each tier was eligible during a month and adjust total price accordingly, so you only pay for what you use.
Are there additional charges for WhatsApp?
WhatsApp will require a PRO plan to message contacts or reply to them beyond free limits. Before that, you have limited access to WhatsApp features for FREE, which is usually enough to set up and test some basic automation.
In addition to a PRO subscription, Manychat charges you according to the Facebook conversations-based model. Beginning on June 1st, 2023, Facebook implemented a new conversation-based pricing for all businesses globally sending WhatsApp messages. WhatsApp Business Accounts are now charged per conversation depending on the contact’s country code and new conversation categories. This new pricing structure includes benefits such as free 1000 monthly Service conversations and free conversations started from the Click-to-WhatsApp ads or the button on your Facebook Business page / IG account. The list of country-specific price rates can be found here.
How Does Email and SMS Pricing Work?
Pro plans include monthly email sends up to your contacts limit × 10 (500 contacts = 5000 emails per month). After reaching your email limit, additional emails are billed at $0.003 per email ($3.00 per 1,000).
After activating SMS Marketing, payments for sending SMS messages will be handled by Twilio.
Can I cancel my payment plan options at any time?
Sure. Just follow these instructions.
What payment forms do you accept?
We accept most major credit cards including Visa, Mastercard, American Express and Discover.
What is your refund policy for billing?
We strive to build the best Messenger Marketing platform in the world. If you are unhappy with Manychat for any reason, we provide a no-questions-asked refund within 30 days of purchase. More info in our TOS.
In conclusion,
ManyChat is a powerful tool for creating and managing chatbots, especially for businesses looking to engage with their audience on messaging platforms. Its ease of use, multi-platform support, and rich feature set make it a popular choice. However, it’s essential to consider the pricing, potential learning curve, and your specific requirements before committing to ManyChat or any other chatbot platform.
View: Unlocking Manychat’s Potential: A Comprehensive Guide for 2023
